Motul Oil lines up for the London to Brighton Veteran Car Run

Wednesday, 24th February, 2010

The London to Brighton Veteran Car Run (LBVCR) has attracted the support of another world famous brand with French lubricants specialist Motul joining the comprehensive list of corporate sponsors backing the world’s longest running motoring event.

Established in 1853, Motul has a long history in the development and production of specialist lubricants for motoring and motorsport. Renowned for high performance, innovative and motorsport lubricants, Motul will be using their partnership with the LBVCR to promote their premium and classic oil products to period motoring enthusiasts, owners and collectors - highlighting the importance of lubricants.

Motul Managing Director Herve Amelot said “We are delighted to be joining the world famous London to Brighton Veteran Car, which we see as a great opportunity to promote Motul within the historic scene and showcase our long motoring history. We are involved in many events around the world from MotoGP to Le Mans and are pleased to add this important event to our partnerships”.

Gareth Burnett Managing Director of Pace Products, Motul’s UK distributor added ” We know that London to Brighton Veteran Car Run participants are passionate about the event and their cars.  We look forward to introducing Motul to them and promoting the role of  lubricants in all ages of vehicles”

LBVCR Event Director Roger Etcell said “We are extremely pleased to have Motul joining us on the London to Brighton Veteran Car Run. Motul is well known for its excellent motorsport products, interestingly we have several pre-1905 racers on the run each year, recent entrants being a Napier and Peerless both from 1904, which show motor racing was as important to car development then as it is today.”

Background to the 2010 LBVCR

The London to Brighton Veteran Car Run, which is a celebration of the Emancipation Run held on 14 November 1896. The 2010 London to Brighton Veteran Car Run will be held on Sunday 7 November, with the first car leaving Hyde Park at official sunrise (07:04hrs).  An estimated 500,000 spectators attended the LBVCR, making it the UK’s largest free-to-view motoring event. 

The event is run for cars manufactured up to 31 December 1904.  The 2009 LBVCR attracted a maximum entry of 550 vehicles from all over the world.  The London to Brighton Veteran Car Run is organised and promoted by Motion Works on behalf of The Royal Automobile Club, an agreement that started from early 2004. 

Motul Oil Product Information

Established in New York over 150 years ago in 1853, MOTUL had its roots in the whale-oil business, used for lanterns. Owned by the Rockefeller Group and operated as a subsidiary of Standard Oil Company, the company was later managed and run by Swan Finch and in 1919, came to known as the Swan Finch Company.

Having established its headquarters in the USA, the Swan Finch Company expanded its lubricant business and started exporting to Europe. In 1932, the Zaugg family, a French distributor bought out the Swan Finch Company, but kept the MOTUL brand name. The entire operation moved to France and the brand name MOTUL, was relaunched as a French brand.

Focused on improving the reliability and performance of lubricants, MOTUL dramatically altered the lubrication industry by producing several world's first and hence, set forth to shape the history of motor lubricants.

1953 - the launch of the World's 1st Multigrade Motor Oil.
1966 - the launch of the World's 1st Semi-Synthetic Motor Oil.
1971 - the launch of the World's 1st 100% Synthetic Motor Oil.

Till today, MOTUL continues in its tradition of producing superior quality lubricants by turning its technological innovations into real products for the automotive world. From Turbo Engine Oils to Catalytic Mufflers to Brake Fluids and Transmission Oils, MOTUL has been and continues to be the favored name.

An environmental-conscious organization, MOTUL has concentrated its efforts in developing cleaner and more environmental-friendly products. MOTUL has also invested in recycling programs, offering consumers a cleaner and greener way of living.

Currently headquartered in Paris, France, the MOTUL line of premium performance products is sold in 65 countries today.

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